‘Congrats, you survived the Boston Marathon’; Adidas sorry for marketing gaffe

In this Monday, April 17, 2017, file photo, runners head to the finish line in the 121st Boston Marathon in Boston. Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday. The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!” (AP Photo/Elise Amendola, File)
— Newser (@Newser) April 18, 2017

On another note though, @adidas pretty poor taste with the word choice in the email. "Congrats, you survived the Boston Marathon" yikes

pic.twitter.com/Fe16Z4Hnvq My friend received this email from Adidas after the Boston Marathon… I don’t know how an advertising team doesn’t catch this.

— Anthony Dunkel (@A_Dunkel) April 18, 2017

Adidas offends with post-Boston Marathon email https://t.co/L5jD6vze3q pic.twitter.com/9Y7Yk9y2O0

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Adidas said the marathon is “one of the most inspirational sporting events in the world.”

The sports apparel company quickly apologized in an emailed statement, saying it was “incredibly sorry” for the “insensitive” subject line.

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— Barstool Sports (@barstoolsports) April 18, 2017

BOSTON — Adidas has apologized for sending out a marketing email using an unfortunate choice of words to praise customers who completed the Boston Marathon on Monday.

Oops email from Adidas: “Congrats, you survived the Boston Marathon!”https://t.co/FByQFKs9y0 pic.twitter.com/3yebxPSxuk

Friend of a friend just got an email from @adidas saying "You Survived the Boston Marathon!"

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— Robin Dich (@RobinDich) April 18, 2017

The subject line of the email sent Tuesday by Adidas Running read: “Congrats, you survived the Boston Marathon!”

Three people were killed and more than 260 others were wounded when two bombs exploded near the finish line in the attack. On social media, customers quickly reminded the company about the real survivors of the 2103 Boston Marathon bombing.

At least two survivors of the 2013 bombing participated in this year’s race.

— Michael DiPasquale (@ItsTheMikeD) April 18, 2017

— adidas (@adidasUS) April 18, 2017

um… #phrasing #badform