The task is to eat a colossal half-pound doughnut – about the equivalent of six regular doughnuts – in 80 seconds. The prize is a free meal and button.
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An eating contest is being blamed for another senseless death just days after a Connecticut college student choked on a stack of pancakes.
It’s unclear if Denver’s Voodoo Doughnut uses the same contest.
"It’s too much food for one person," a witness told the station. "He was trying to force it down.”
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Travis Malouff, 42, reportedly died from “asphyxia, due to obstruction of the airway” last weekend while wolfing down a gigantic doughnut.
Witnesses told 9News that Malouff was attempting a Voodoo Doughnut challenge when he started choking.
According to foochallenges.com, a Voodoo Doughnut in Portland boasts a half-pound doughnut contest called the "Tex-Ass" challenge.
Paramedics were called to Voodoo Doughnut in downtown Denver early Sunday morning with reports of a man choking, KUSA 9News reported.
Malouff’s death coincided with a similar tragedy on Sunday in New York, where 20-year-old Cailin Nelson, a Sacred Heart student, died three days after choking during a pancake-eating contest.
Nobody was trained in the life-saving maneuver. Panic ensued when customers failed to perform the Heimlich on Malouff, according to the report.